ONE BALL. SIX ATHLETES. 45 COUNTRIES.

A little girl loses her dog's red ball in the city. Neymar spots it first and taps his Mastercard to keep the chase going. The ball bounces from continent to continent, picked up by Messi, Dan Carter, Bryan Habana, Annika Sorenstam, and Ana Ivanovic, each using contactless payments along the way. The whole world passes the ball back until it lands where it started, in the hands of a kid who just wanted to play with her dog. One story, told in over 45 countries, edited with regional customization so every market got their own version with their own stars. The result was global PR coverage and a simple proof point: together, everything is possible.