BRINGING REAL MAGIC
TO TIMES SQ

Mobile gaming has gone up 129% in the last decade. Great.

Except everyone's playing alone, hunched over their phone like it owes them money. Not exactly the picture of human connection.

So we asked ourselves: how do we take Coca-Cola's "Real Magic" platform and make it actually feel real? Not digital real. Real real.We decided to bring back the good old days. Video games in your parent's basement. Except the basement is Times Square.