COCA-COLA
PLAYABLE BILLBOARDS
We dropped a giant video game into the middle of Times Square. Because why not. Strangers stopped, played, and somehow started talking to each other, all over an ice-cold Coke. Tourists forgot they were lost. New Yorkers forgot they were in a hurry. Turns out, human connection isn't that complicated. Sometimes all it takes is a screen, a sidewalk, and something cold to drink.
BRINGING REAL MAGIC
TO TIMES SQ
Mobile gaming has gone up 129% in the last decade. Great.
Except everyone's playing alone, hunched over their phone like it owes them money. Not exactly the picture of human connection.
So we asked ourselves: how do we take Coca-Cola's "Real Magic" platform and make it actually feel real? Not digital real. Real real.We decided to bring back the good old days. Video games in your parent's basement. Except the basement is Times Square.
