YOU’RE THE ONE THAT I WANT
PEPSI FEAT DOJA CAT
Doja Cat channels Sandy from Grease at a Rydell High reunion, chasing a leather-clad stranger across campus only to reveal she was never after the guy. She was after his Pepsi.
A MODERN TAKE ON A CLASSIC
Pepsi was launching two new soda flavors inspired by classic soda shops, the retro and nostalgia of the 50s but with today’s flair. So, we partnered with Doja Cat to recreate another classic, Grease’s iconic song “You’re The One That I Want,” but with a little bit of a modern twist.
With over 2.5 billion PR impressions, our campaign was a huge success and made the product the best-selling LTO in a five year period.
